The Founder
AbiolaJinadu-Matthew
Founder and Chief Strategist · The Candid Life Services
Developing communication structures that turn organisational vision into clear messages, media and campaigns.
Strategic. Structured. Purpose-led.
More than 11 years
of experience.
Abiola Jinadu-Matthew is a strategic communications professional, media producer, and corporate consultant with more than 11 years of experience supporting organisations, businesses, and leaders in strengthening their communications, brand positioning, and stakeholder engagement. She is an Associate Member of the Advertising Regulatory Council of Nigeria (ARCON).
11+
Years of experience
150+
Projects led
20M+
Views across platforms
25,000+
Lives impacted
Academic and professional
qualifications
MSc, Marketing and Sales
Rome Business School
Postgraduate Diploma, Broadcast Journalism
New York Film Academy
Postgraduate Diploma, Project Management
University of Liverpool
BSc, Management Information Systems
Covenant University
Certified Digital Marketing Professional
Digital Marketing Institute
Areas of
experience
Sectors Served
Working Philosophy
Communication is structural —
not cosmetic.
Clarity before creativity.
Communication work begins by defining the challenge, audience, intended message and required response.
Structure before scale.
Communication systems can help organisations maintain consistency as teams, audiences and activities expand.
Strategy before storytelling.
Each story should be connected to a defined organisational, reputational, social or commercial objective.
“
Organisations that communicate clearly can support stakeholder understanding, institutional credibility and continuity.
— Abiola Jinadu-Matthew, Founder.